My Go-To Makeup Secrets for Women Over 50

November 21, 2025

As we get older, our skin changes — and so should our makeup. What worked in our 20s or 30s doesn’t always feel (or look) the same in our 50s and beyond. The good news? With just a few simple tweaks, your makeup can look fresher, lighter, and more radiant than ever.

Whether you’re getting ready for a special event or just want that everyday glow, these are my favourite ways to achieve natural, glowy makeup for mature skin.

 

Prep is Everything

Great makeup starts with great skin. Focus on hydration — use a nourishing moisturiser, hydrating serum, and exfoliate gently once or twice a week. Healthy, smooth skin makes your foundation look seamless and radiant.

 

Keep Your Base Light and Luminous

Heavy, matte foundations can settle into fine lines. Instead, choose lightweight, hydrating formulas like tinted moisturisers or glowy foundations that let your natural skin shine through.
Blend with a damp sponge for that soft, natural finish.

My top picks: Charlotte Tilbury Beautiful Skin • Laura Mercier Tinted Moisturiser • Kosas Concealer • Chanel Les Beiges Healthy Glow Foundation • Dior Forever Skin Glow

 

 Creams Over Powders

Cream blush, bronzer, and highlighter bring the skin back to life. They melt in beautifully and give that fresh, natural radiance powders can’t. Stick to warm, soft tones that mimic a natural flush.

My top pick: Stila cream blush, Nudestix, Tower 28, Merit flush balm, Rare beauty liquid blush.

 

Soft, Lifted Eyes

When it comes to eye makeup for mature skin, less is more. Keep shadows soft and neutral — taupe, bronze or bronze-gold tones work beautifully. Avoid dark eyeliner underneath the eyes (especially black) as it can drag the face down. Instead, define the upper lash line with creamy brown shade of pencil liner to lift and open your eyes.

 

A Light Touch of Powder

Powder can take away that glowy finish, so keep it minimal. Just a light dusting through the T-zone if needed — and always go for a finely milled, translucent formula.

 

Don’t Forget Lips and Brows

Defined brows and lips add structure and balance to the face.
If you’re not confident drawing in your brows, try a tinted brow gel or light tint — it makes such a difference.

For lips, choose creamy liners and hydrating lipsticks or tinted balms in soft pinks, rose, or berry tones for a youthful finish.

My Top 5 Makeup Tips for Glowing, Mature Skin

  1. Less is more — keep your base light and fresh for natural, glowy skin.
  2. Creams over powders — especially blush! It gives that soft, dewy finish.
  3. Skip eyeliner under the eyes — define the top lash line instead and soften with eyeshadow for a lift.
  4. Tint or gel your brows — adds instant structure and brightness.
  5. Apply blush higher on the cheeks — it gives a lifted, youthful glow.

Hi, I'm Eloise!

BRIDAL MAKEUP ARTIST IN SYDNEY

Makeup has always been more than a career to me—it’s my passion, my art form, and something I genuinely love doing every single day. It’s such a privilege to be trusted by my clients, and I can’t wait to bring that same care, creativity, professionalism and calm energy to your wedding day. 

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